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Reviewer: Kosta Efstathiou
Location: United States
Bio: The Krytic
40 years old from sunny California.
Married with 2 children.

I've had the entrepreneurial spirit since about 10 years old. We had a market in Burbank, CA where I worked. My 1st try was selling candy to other kids at school.

Later in high school I sold sports merchandise through mail order. For several years I dabbled in mail order, discovering all the scams and scumbags out to steal a buck.

In college I sold vitamins and merchandise from SMC. Then I became a "Reprint Rights Junkie." I collected it all. And when World Wide Web took off, I made the jump to "Resell Rights Junkie."

Through out the years I prospered and learned a lot. Now I am an Internet Entrepreneur with PLR, Master, Resell and Reprint Rights to 100's of eBooks and software products.

Let me know if my reviews are helpful. Prosper On!

Current work-in-progress:
The Best Freebies Online
"Our Name Says It All!"
http://www.thebestfreebiesonline.com/
kosta_efstathiou@thebestfreebiesonline.com
Reviewer Rank: 5
See All (66) reviews (220 helpful votes)

All My websites:

The Best Freebies Online
Demo of

16 of 49 people found the following review helpful:

Product Reviewed: E-Book Profit Centers Revealed
By: Edmund Loh
Category: Free Downloads - All Members
Review Title: The Usual Par Excellence
Date Reviewed: January 15, 2007
Reviewer: Kosta Efstathiou 
Pro:
Edmund Loh writes in simple English and in his usual "I Want To Teach You Something Useful" tone. His eBook is very informative, short and to the point. He uses the "e-Book Profit Centers" to the MAX and does a great job of branding his name and his key websites, as well as monetizing the eBook for future income potential.

Con:
Edmund Loh could give examples to make his report better. He needs to make all reference to his website clickable for the readers convenience, especially his footer copyright.

Edmund Loh would honor his testimonialees by making their link clickable. And finally, he should always have a contact link in his eBooks.

Bottom Line:
It is wise to use as many of the "eBooks Profit Centers" mentioned in the eBook, as well as other.
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5 of 12 people found the following review helpful:

Product Reviewed: The Lucrative Software Machine v. 1.0
By: Clifton Henry
Category: Software - Silver & Gold Members
Review Title: WWWWOOORTHLESSS!
Date Reviewed: January 15, 2007
Reviewer: Kosta Efstathiou 
Pro:
It's Free.

Cons:
The interface is weak.
It's buggy.
It's tedious.
You can't copy and paste, and are forced to use the 1 line at a time insert.
The PDF Help Doc doesn't explain the purpose of "Alternate Text."
Very limiting.
No samples or recipes scripts.

Bottom Line:
It is a travesty and inconceivable that the "Dynamic Duo" would even think about putting this on the best membership website in existence. Take it off please! You devalue the website if you put up crap.
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9 of 12 people found the following review helpful:

Product Reviewed: The 118 Most Useful Plugins for Your WordPress Blog
By: Clement Chan
Category: Ebooks - Silver & Gold Members
Review Title: 118 Well Indexed Plug-Ins For The Choosing
Date Reviewed: January 16, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Brandable.
Brief and well indexed.

Cons:
Master Resale License is limiting.
Can't edit the sales letter.
Sales page is guarded like Fort Knox.

Bottom Line:
Good collections of plug-ins. Best options are to sell it in a membership websites or as a stand-alone product with other WordPress or blog products.
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4 of 9 people found the following review helpful:

Product Reviewed: Instant Opt-In Profits
By: Louis Allport
Category: Audio & Video - Silver & Gold Members
Review Title: Another Good Product With Resell Rights
Date Reviewed: January 16, 2007
Reviewer: Kosta Efstathiou 
Pros:
Resell Rights.
The videos are informative but basic.
You'll find some good resource throughout the video tutorial.

Cons:
Tends to be slow moving, however not hideously slow.
I don't care much for the auto replay.

Bottom Line:
Another good resell rights product for you to sell or add to your membership website.
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7 of 8 people found the following review helpful:

Product Reviewed: Expired Domain Fortunes
By: Tuks Engineer
Category: Ebooks - Silver & Gold Members
Review Title: Very Detailed... a few misstatements
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
The report is detailed and informative.
No fluff, just the facts as he knows it.
Free Bonus Master Resell Rights in the report.

Cons:
There is nothing really new to report.
A few misstatement like...

"You then exchange website links with 100 other websites that have a complimentary theme. You'll then create a steady income of traffic onto your beauty website from these back links. It also improves your status with search engines."

The reality is that top search engines (because of link farms) don't give reciprocal links the same weights anymore. One-way links to you will improve your status with search engines.

Bottom Line:
Tuks Engineer (is the last name real or an alias?) does a good job of viral promotion for his website and related Adsense pages. It's a quick read and you may learn something new.

It would be helpful if the report told you how to find out if a domain was banned by search engine for Spam etc. Also Tuks should go into more detail.

His footer links should be clickable and I suggest contact info. Also, a graphic or 2 wouldn't hurt, like a handwritten signature or header.
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2 of 12 people found the following review helpful:

Product Reviewed: How To Make A Fortune Buying And Selling Gold Coins
Category: Ebooks - Silver & Gold Members
Review Title: Good As GOLD!
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
8 ebooks included inside:
A Practical Guide To Swing Trading (giveaway).
How To Analyse & Pick WINNING Stocks That Are Set To Soar.
Make Money From Home (master resell).
Online Stock Trading - Essential Tips, Tricks & Strategies.
Stock Pickers Ultimate Online Sites Database.
Trading In Mind (master resell).
What I Didn't Learn At School But Wish I Had (streaming audio included).

Cons:
(These cons only apply to the compiler.)
The font choice could be better.
No contact details.
Only 1 clickable link to main website.
I suggest he reads "E-Book Profit Centers Revealed!" By Edmund Loh

Bottom Line:
"How To Make A Fortune Buying And Selling Gold Coins" gives a good history of gold trading, a good comparison of gold vs gold coins. At 35 pages, it's quick and educational ready that just might increase your wealth.
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5 of 14 people found the following review helpful:

Product Reviewed: The 13 Serious Death Threats to Your Websites
By: Manny Jao
Category: Free Downloads - All Members
Review Title: Read Awakening
Date Reviewed: January 19, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Bradable (FREE!)
Detailed: Problem - Cause - Solution.

Cons:
No website comes with it.

Bottom Line:
A must read for anyone doing business online. A quick thorough examination of the most important threats to your website.
A must read for the author is "E-Book Profit Centers Revealed!" By Edmund Loh
Take the extra time to maximize monetization!
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6 of 7 people found the following review helpful:

Product Reviewed: The Magic Formula
By: Simon Hodgkinson
Category: Ebooks - Silver & Gold Members
Review Title: The 2nd half of the "Dynamic Duo" spells it out!
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
The Magic Formula
By Simon Hodgkinson

Pros:
Master Resell Rights.
Website.

Cons:
There are a couple of grammatical errors. I suggest MS Word spellcheck with "check grammar" selected; also a second person to proof read your masterpiece.

A misstatement: "There are no shortcuts to success!" I'm sure his point was that you have to do the work needed to succeed.

Example:
Reading an eBook explaining the steps to success instead of finding a piece here and there is a shortcut to success.

Bottom Line:
This is a very positive and inspirational eBook. He gives it to you straight and explains the following well...

The Formula:
Find things that hinder success.
Eliminate Them.
SUCCESS!

14 success-hindering mistakes identified.
14 detailed solutions explained.
8 pages of worksheets are included.

Good font and color choices. The author might benefit from reading "E-Book Profit Centers Revealed!" By Edmund Loh, in order to find some of the many ways to further monetize his eBook besides the viral backend sales pitch.
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2 of 2 people found the following review helpful:

Product Reviewed: Tohami Success Secrets
By: Mohamed Tohami
Category: Ebooks - Silver & Gold Members
Review Title: Readable and Passionate
Date Reviewed: January 21, 2007
Reviewer: Kosta Efstathiou 
TOHAMI's Success Secrets
By Mohamed Tohami

Pros:
It's a quick read and you might learn something or get inspired. He is passionate in his writing.

Cons:
It is poorly formatted; all 1 sentence paragraphs and indented with excessive spacing. The 45-page eBook formatted properly would be 20 pages.

There are numerous uses of improper verb tense and the use of plural or singular.

Bottom Line:
Most of his ideas for success are good. I suggest you read the eBook if you have 10-15 minutes to spare and read it with "The Magic Formula" By Simon Hodgkinson in order to get on the fast track to success.
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3 of 3 people found the following review helpful:

Product Reviewed: PC Protection Guide
By: Michael Rasmussen and Jason Tarasi
Category: Ebooks - Silver & Gold Members
Review Title: A Fluffy and Boring Read
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Resell Rights.
Website Included.
The "Resources And Recommendations" section has the most detail and will give you a general idea of the cost.

Cons:
There is too much-unexplained techno-jargon and excess verbiage, although not detailed enough.
There are many formatting errors.

Bottom Line:
This eBook is a time waster. Most readers know the majority of what's in this eBook, so basically nothing to learn from.

A plus to the authors is that they use my suggestion of having a header or footer link to be clickable.

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11 of 21 people found the following review helpful:

Product Reviewed: The Encyclopedia of Free Online Advertising
By: Luke W Parker
Category: Free Downloads - All Members
Review Title: Great For Newbies And Veterans
Date Reviewed: January 31, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.
Brandable For FREE!
He covers the ABC's and 123's of free advertising.

Cons:
I'm still looking.

Bottom Line:
If you're a newbie or veteran internet marketer, you will find this encyclopedia useful.
Of course newbies will have a field day.

Suggestions:
Read "E-Book Profit Centers Revealed!" to give yourself a few ideas on how to better monetize your eBooks.
Make your link in your header or footer clickable.
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4 of 12 people found the following review helpful:

Product Reviewed: Lucre Magazine
By: SageDot Publishing
Category: Free Downloads - All Members
Review Title: eZine To Copycat
Date Reviewed: January 31, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.
It's a well format eZine.

Cons:
It's a little short for an eZine.
There's no graphics or sales copy.

Bottom Line:
The content is good and well monetized. I say check it out in order to copy the format. Most of us have articles and/or eBooks that can be broken down into a series of related articles on a given topic. Take those articles and create your own topical eZine.

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3 of 9 people found the following review helpful:

Product Reviewed: Web Elements E-Z Tools
By: Garland Valley
Category: Software - Silver & Gold Members
Review Title: A Nice WebMaster Quick Tool
Date Reviewed: February 28, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Rebrandable (FREE!)
Website Included.
15 quick and powerful website code generators.

Cons:
When you click the "Back" or the "Main Index" button, you are taken back to the opening splash ad page screen instead of the "Index Page."

Bottom Line:
This is a useful collection of tools to help webmasters generate some quick code. It's a great time saver.

Suggestions to the creator:
Place an advertisement of yours (or sell the ad space) at the bottom of every generator page. Better yet, also upsell a customized version where they can replace your ads with their own. (Go Viral!)
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2 of 2 people found the following review helpful:

Product Reviewed: Your Marketing Journal Business Coaching
By: Terry Telford and Richard Butler
Category: Free Downloads - All Members
Review Title: Another Great Gift
Date Reviewed: February 28, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.
The length of time for each video is helpful.
Audio is great for learning and you can accomplish other task while listening to them.

Cons:
There is a lack of promotional tools.

Bottom Line:
7 important topics covered by people who know what they're talking about. Great for the beginner and almost everyone can learn something from audios.

Suggestion to the site owner:
A popUp or popUnder of a related subject matter on each audio page is another possible monetization stream. Also, you might consider using your AdSense. But then again, maybe you need to focus only on the audios to absorb them.
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1 of 1 people found the following review helpful:

Product Reviewed: 8 Free Video Lessons
By: Richard Quek
Category: Free Downloads - All Members
Review Title: Click It Up Fast! March 14 D-Day!
Date Reviewed: March 01, 2007
Reviewer: Kosta Efstathiou 
Pros:
You get 8 free lessons covering a variety of the aspects involved in internet marketing. Also, there are 7 additional eBooks and a 20-minute video seminar.

Cons:
It’s only available till March 14.
Doesn't include all the 31+ videos.
No times listed for length of videos.
Videos are streaming only. No option to download, even for a fee.

Bottom Line:
Its good for beginners and others might learn something new.

Suggestions to Richard Quek:
Where is your backend sale? You should have an option to get all of the lessons.

These are gifts to celebrate Chinese New Years, so maybe its just part of your cultural tradition not to do so.
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2 of 2 people found the following review helpful:

Product Reviewed: Confessions Of A Niche Marketing Maniac
By: Vondre' Whaley
Category: Ebooks - Silver & Gold Members
Review Title: Follow Your Niche
Date Reviewed: March 02, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website Included.
15 minute Audio file included.
"Internet Business Vision Plan" included as both PDF and Microsoft Publisher documents.

Cons:
Website included has no graphics. The 3 graphic files are "Download" images.
The audio file sound quality is poor.

Bottom Line:
This eBook is on the mark with its message:

"Get out of the internet marketing rat race and niche your way to profits!"

The included "Internet Business Vision Plan" and audio instructions make it an eye opening read.

Suggestion to the author:
You should include your "Crazy Guy" cartoon image for the Website sales page.
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1 of 1 people found the following review helpful:

Product Reviewed: Audio Video Riches
By: Jason James
Category: Free Downloads - All Members
Review Title: Informative Sales Letter
Date Reviewed: March 03, 2007
Reviewer: Kosta Efstathiou 
Pros:
He gives few good examples of Audio usage in internet marketing and how to making money with audio and video.

Cons:
No Rights, Not Even Giveaway Rights.
10 pages numbered 2 to 11
The section "How To Easily Produce Audio And Video Files" gives nothing but a statement of the obvious.

Bottom Line:
This is a 7 page sale letter to promote his new website "Audio Video Riches," which looks interesting.

Suggestion to Jason James:
You must offer giveaway rights to your sales letter. Don't you want to virally promote your new website?
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3 of 3 people found the following review helpful:

Product Reviewed: How To Make Insane Profits With Resale Rights
By: Dirk Dupon
Category: Free Downloads - All Members
Review Title: Resell On!
Date Reviewed: March 04, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.

Cons:
No website or resell material.

Bottom Line:
Dirk Dupon is an old school marketer who spells it out like A B C. He covers the topic well.

His emphasis on triple checking to see if the product is really allowed for resale is right on target and needed. Example: There is a package of 50 Master Resell Rights going around. After reading each product's "Rights," you'll find many violations.

Remember... Ignorance of the law is not a defense.

Suggestions to Dirk Dupon:
Although you monetize the eBook well, may I suggest a resource box at the end of your eBook?
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0 of 0 people found the following review helpful:

Product Reviewed: A Crash Course in Modern Sales Prospecting
By: Eric Alan
Category: Free Downloads - All Members
Review Title: Prospecting For Sales
Date Reviewed: March 05, 2007
Reviewer: Kosta Efstathiou 
Pros:
Resell Rights.

Cons:
No website or resell material.

Bottom Line:
A good read to learn some basics for newbies and newbie toddlers. He does a good job leading you to his upsell product "The Definitive Guide to Modern Sales Prospecting."
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2 of 3 people found the following review helpful:

Product Reviewed: Cool Report
By: Jeremy Gislason and Simon Hodgkinson
Category: Free Downloads - All Members
Review Title: Quick Scan To Refresh!
Date Reviewed: March 10, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights

Cons:
It takes several hours to download, as the subscription is not instant. It's a non-stop toot fest.

Bottom Line:
Good for newbies to open their mind to some of the endless possibilities. There are 6 revenue enhancers (although nothing new) worth refreshing.

Suggestions to the authors:
You need to monetize you eBooks better. A header and footer with a clickable link will help branding. Most importantly, "Cool Method 5" should be applied to the end of all of your eBooks.
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1 of 1 people found the following review helpful:

Product Reviewed: The Resource Report
By: Mike Filsaime
Category: Free Downloads - All Members
Review Title: Speed Past GO! Collect Your Resource!
Date Reviewed: March 10, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.

Cons:
Not his complete Rolodex.
No website or promotional materials.

Bottom Line:
It's a good collection of 70+ resources covering almost every topic an internet market has or will use in their successful business. Great for everyone except the over season salted internet marketing Deity.
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2 of 2 people found the following review helpful:

Product Reviewed: E-book Basics
By: Tim Whiston
Category: Free Downloads - All Members
Review Title: Did The Author Read His Own eBook?
Date Reviewed: March 12, 2007
Reviewer: Kosta Efstathiou 
Pros:
It's Free.

Cons:
No rights or promotional material what so ever.
Not brandable.

Bottom Line:
Good solid info, although one of many on the subject. Good for Newbies.

Suggestions to the author:
Read your own eBook and apply what you learned. The Table Of Content is crooked. Did anyone proofread your final draft?

I suggest you read "E-Book Profit Centers Revealed" By Edmund Loh to give you a few ideas on how to monetize your eBooks.

Also, Your viral list building squeeze page needs some better benefits, to give someone a reason to subscribe.
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1 of 1 people found the following review helpful:

Product Reviewed: 7 Steps to Job Search Success
By: Jason Adams
Category: Free Downloads - All Members
Review Title: Market This To The Niche!
Date Reviewed: March 12, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.

Cons:
No website or promotional material.
Not good for us internet marketers, because we don't want to work for someone.

Bottom Line:
This eBook covers the subject well. Its best to use this eBook to target the "Job Seekers Niche." The author does a good job branding himself with the header on every page.
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4 of 4 people found the following review helpful:

Product Reviewed: Jason Potash 900 Pound Gorilla Report
By: Jason Potash
Category: Free Downloads - All Members
Review Title: Article Marketing: The Next Generation
Date Reviewed: March 16, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights
FREE: Content Checkup Software

Cons:
No website or promotional material.

Bottom Line:
Jason Potash (SEO veteran) gives you 17 Pages of hard-hitting SEO tweaks to help you dominate your niche.

This will be an eye opener for anyone Content Spinning (Content Spamming). Quality Content Evolution is the new wave to SEO success. Profit from it now before the “Loser” screw the pooch.

Google's new LSI (Latent Semantic Indexing) and Phrase Matching are explained in non-geek speak, (even though the author is a self proclaimed propeller head).

The eBook is monetized with a 6 page sales letter. Also, he delivers a great freebie to build his list.

Suggestions:
All though you are well know, I suggest you brand yourself with a “Title” and “Author” listing in the page header.
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10 of 15 people found the following review helpful:

Product Reviewed: The Expert Guide To Organizing Internet Marketing Information
By: Alex Goodall
Category: Free Downloads - All Members
Review Title: Organize Your Success
Date Reviewed: March 16, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.
eBook graphics included.
Register as an affiliate to receive the promotional tools.
Can be customized.
FREE: 39 Videos Of Easy Web Design Tricks.

Cons:
A few misspellings (No Big! Might be the “Queens English”)

Bottom Line:
Since most of us have or will have 1000’s of articles, eBooks, scripts and software, I suggest a quick read to help you get it all under control, IF you don’t have your own system already.

My downloads are listed in an Excel Spreadsheet with numerous category headings. And I keep every thing in separate product named folders on the 1st level of a hard drive partition. I also use symbols at the end of the folder names that identify the “Rights” of each product.
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9 of 9 people found the following review helpful:

Product Reviewed: Stop Living Paycheck To Paycheck
By: Jim Donovan
Category: Free Downloads - All Members
Review Title: Income Brainstorming
Date Reviewed: March 21, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.

Cons:
No website or promotional material.

Bottom Line:
The author's writing style is far from boring. You'll breeze through the 100+ page eBook. There are a lot of incomes producing ideas that will surely start you thinking of dozens, if not 100’s of more ways to increase your income.

He covers eBay, Adsense and more. Read it to stimulate your brain. You’ll thank me.
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0 of 0 people found the following review helpful:

Product Reviewed: Webmaster Tools
By: Google
Category: Internet Marketing Resources & Online Business Tools
Review Title: Google Indexing Education
Date Reviewed: March 23, 2007
Reviewer: Kosta Efstathiou 
Pros:
Website status.
Statistics.
Indexing diagnostics and management.
SiteMap submission.

Cons:
Navigation back to "Google Webmaster Central" requires multiple clicks back.

Bottom Line:
Google indexing from the horses mouth with no 2nd hand sales hype. Some great tools to help you analyze your marketing, such as, the top search queries that return your site.

Google on over to experience the helpful tools.
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1 of 1 people found the following review helpful:

Product Reviewed: Website Design Browser Tester
By: Johann C. Rocholl
Category: Internet Marketing Resources & Online Business Tools
Review Title: Great Visualization Tool
Date Reviewed: March 24, 2007
Reviewer: Kosta Efstathiou 
Pros:
Free service.
14 different browser comparisons (several versions)

Cons:
Takes about 1 hour or more (depending on how many people are currently using it) to start getting your 1st results.

Bottom Line:
This tool is good for webmasters and marketers to get a visual of how their website looks spread out several pages long. (Some views are about 5 pages long.)
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2 of 2 people found the following review helpful:

Product Reviewed: The Nettle Magazine - Home Business Journal
By: David Congreave
Category: Free Downloads - All Members
Review Title: A Few Interesting Articles
Date Reviewed: March 24, 2007
Reviewer: Kosta Efstathiou 
Pros:
Free lifetime subscription.
Giveaway Rights.

Cons:
Mostly fluff.

Bottom Line:
Give it a check, you might find a few interesting articles. It's put together well. Research it as a template for your own monthly eZine.


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4 of 4 people found the following review helpful:

Product Reviewed: PLR Riches Ecourse
By: Lisa M. Cope
Category: Free Downloads - All Members
Review Title: Repackaged To List Build
Date Reviewed: March 24, 2007
Reviewer: Kosta Efstathiou 
Pros:
Basic Private Label Rights.
eCover Graphics included.

Cons:
There are numerous eBooks on the market that cover the subject.

Bottom Line:
It’s useable for list building purposes. Rebrand it with your ads and then offer the 7-Day eCourse for free. Don't forget to offer something to entice your subscribers to stay on your list after the eCourse is delivered.

Suggestions:
Offer the eCourse as a download in a fully monetized eBook for free or a small fee. Most people are impatient and would rather spend a couple of bucks to have it now rather than wait 7 days to get the "Knowledge Nuggets."
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1 of 1 people found the following review helpful:

Product Reviewed: The Aquarists Guide To Selecting Your Livestock
By: Peter Cunningham
Category: Free Downloads - All Members
Review Title: Basic info lead in to a Back-End Sell
Date Reviewed: March 24, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.

Cons:
Punctuation errors. The format is unappealing.

Bottom Line:
It’s Very, very short, about a couple of articles long. This is a viral eBook that leads to his back-end sell of several eBooks. Hopefully the other eBooks are better quality. Might be good with a niche related article site.
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1 of 1 people found the following review helpful:

Product Reviewed: Basic Flash Animation
By: Justin Koh
Category: Free Downloads - All Members
Review Title: Incomplete!
Date Reviewed: March 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
I find it hard to believe that Justin Koh released his unfinished work. I'm sure he just posted the wrong version.

Cons:
No audio.
No main index file that leads to each Flash Tutorial.
Can't read the PowerPoint Presentation and watch the flash video at the same time.

Bottom Line:
This unfinished version doesn't cut the mustard. Until the finished version is uploaded, save yourself the frustration; just wait.
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6 of 6 people found the following review helpful:

Product Reviewed: Squeeze Page Mastery
By: Louis Allport
Category: Audio & Video - Silver & Gold Members
Review Title: The Opt-In Squeeze
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website and promotional material included.
You can download or stream the videos, saving you valuable hard drive space.

Cons:
The videos are a little slow moving, but that's his style. Better a little slow paced than too fast.

Bottom Line:
There is 78 minutes of video education about squeeze and survey squeeze pages broken down into 5 sections. He warns of getting a possible "Google Slap" when creating a dead end squeeze page. In the videos you'll see several different ways of how other people have created their squeeze pages.
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1 of 1 people found the following review helpful:

Product Reviewed: Ebook Secrets Revealed
By: Louis Allport
Category: Audio & Video - Silver & Gold Members
Review Title: eBook Creation Revealed
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website and promotional material included.
You can download or stream the videos, saving you valuable hard drive space.

Cons:
The videos are a little slow moving, but that's his style. Better a little slow paced than too fast.

Bottom Line:
There is 118 minutes of video education about eBook creation broken down into 8 sections. He covers:

eBook design and structure.
Use of frames.
Adding video.
Password protection.
Adding an opt-in.
Tracking how many times your eBook was opened.
The pros and cons of choosing the right format (PDF or EXE).
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1 of 2 people found the following review helpful:

Product Reviewed: Intant Website Security
By: Louis Allport
Category: Audio & Video - Silver & Gold Members
Review Title: All Secure
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website and promotional material included.
You can download or stream the videos, saving you valuable hard drive space.

Cons:
The videos are a little slow moving, but that's his style. Better a little slow paced than too fast.

Bottom Line:
There is 146 minutes of video education about website security broken down into 14 sections. He covers:

Hiding your download page.
ClickBank and PayPal integration.
Securing your download location.
How to make your folders and files private.
Track who is stealing your content.
Encryption, disabling "right click."
Protecting your PDF and EXE products.
Keeping sensitive data out of the search engines.
Help against hackers.
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1 of 1 people found the following review helpful:

Product Reviewed: 404 Page Secrets
By: Jason Dinner
Category: Audio & Video - Silver & Gold Members
Review Title: Put A Money Tap On Your Error Pages
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.
Earn $23.50 per sale.
Promotional tools included.

Cons:
You don't have any control of the products. You need to send people to your affiliate website.

Bottom Line:
This is a good heads up for those that didn't know they could change their default 404 page. (You can also change the other error pages as well.) You get:

A 19-minute audio interview with Mike Filsaime.
The 404 report. (This is just a brief explanation of the website.)
Camtasia Video Tutorial on how to use the 404 templates. (Stream it or download it.)
Four 404 templates.
6 unadvertised bonuses.
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1 of 1 people found the following review helpful:

Product Reviewed: Product Creation Secrets
By: Louis Allport
Category: Audio & Video - Silver & Gold Members
Review Title: Fast track your product creations
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website and promotional material included.
You can download or stream the videos, saving you valuable hard drive space.

Cons:
The videos are a little slow moving, but that's his style. Better a little slow paced than too fast.

Bottom Line:
There is 79 minutes of video education about products creation broken down into 9 sections. He covers:

Researching your product idea.
Quick tips for brainstorming ideas.
Online product creation.
Content transcribing.
Interviewing for content.
Audio eBooks.
Outsourcing product creation.
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0 of 0 people found the following review helpful:

Product Reviewed: Instant CD Products
By: Louis Allport
Category: Audio & Video - Silver & Gold Members
Review Title: CD Product Creation Ins & Outs
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website and promotional material included.
You can download or stream the videos, saving you valuable hard drive space.

Cons:
The videos are a little slow moving, but that's his style. Better a little slow paced than too fast.

Bottom Line:
There is 83 minutes of video education about CD product creation broken down into 8 sections. He covers:

Auto CD play.
CD navigation structure.
Introduction page.
Content menu screen.
Adding flash video.
Creating CD labels.
CD publishing examples.
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2 of 9 people found the following review helpful:

Product Reviewed: Affiliate Windfall Secrets
By: Louis Allport
Category: Audio & Video - Silver & Gold Members
Review Title: Successful Affiliate Marketing
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website and promotional material included.
You can download or stream the videos, saving you valuable hard drive space.

Cons:
The videos are a little slow moving, but that's his style. Better a little slow paced than too fast.

Bottom Line:
There is 79 minutes of video education about affiliate marketing mastery broken down into 7 sections. He covers:

Structure of affiliate promotion.
Affiliate promotion eMails.
Design and copy tactics.
Using PDF's.
Case studies of successful affiliate promotions.
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1 of 7 people found the following review helpful:

Product Reviewed: 10 Easy and Instant Programming Tricks for your Website
By: Louis Allport
Category: Audio & Video - Silver & Gold Members
Review Title: Learn Some New Tricks
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website and promotional material included.
You can download or stream the videos, saving you valuable hard drive space.

Cons:
The videos are a little slow moving, but that's his style. Better a little slow paced than too fast.

Bottom Line:
There is 119 minutes of video education about website programming tricks broken down into 10 sections. He covers:

Dynamic "Thank You Page" customization.
Using redirects.
How to get other people to send you traffic.
Creating automatic affiliate links.
How to create automatic copy & Paste.
How to create an effective "Order Page."
How to make a second offer to your guest.
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2 of 2 people found the following review helpful:

Product Reviewed: Secrets To Niche Mastery Beyond Silo Structure And LSI
By: Jean-Philippe Schoeffel
Category: Free Downloads - All Members
Review Title: Short & Fast! Read At Least Twice To Let The Info Soak In.
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.

Cons:
No Website or Promotional Tools included.
There's 1 spelling error. (No big!) He used "ear" instead of "year!"

Bottom Line:
This is a 12 page report teaser to his main product and membership website. However, it gives you some good info. Read it twice for clarity.
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3 of 3 people found the following review helpful:

Product Reviewed: Web 2.0 Revealed
By: Jeff Dedrick
Category: Free Downloads - All Members
Review Title: Top Affiliate Marketer Jeff Dedrick Explains It Well
Date Reviewed: June 09, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website and Promotional Tools included.

Cons:
No "Table of Contents." (Clickable to each chapter would be helpful.)

Bottom Line:
Jeff Dedrick is most well known as a "Top Affiliate Marketer." He does a good job of revealing "Web 2.0" and has formatted & monetized this eBook to the hilt.

Good for newbies and "topical" newbies. This is a good product to include as a bonus or tie it into your "LSI/Silo focused" Adsense articles websites.
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4 of 4 people found the following review helpful:

Product Reviewed: The Complete Newbies Guide To Selling Ebooks On Ebay And The Web
By: Richard Fenn
Category: Free Downloads - All Members
Review Title: Loaded With Info!
Date Reviewed: April 06, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website included.
Rebrandable for FREE.

Cons:
The clickable “Table of Contents” has no page numbers.
No header or footer.

Bottom Line:
The author makes a bold claim, “The Most Complete eBook Ever Created.” He comes darn close to it. There are many, many eBooks on the topic of selling eBooks. The author covers it along with a great deal of detail on selling information on eBay. Perfect for newbies to either topic. A quick scan by others may prove fruitful.

Suggestions to the Author:
Your header should have the eBook title and your name as author, in order to brand yourself. Your footer should have page number and either a clickable ad or a clickable link to your main website.
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1 of 45 people found the following review helpful:

Product Reviewed: Google Adwords Primer
By: Richard Driver
Category: Free Downloads - All Members
Review Title: PLR (Private Label Rights) Articles eBook!
Date Reviewed: April 06, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website Included.
FREE Gold membership to OnlineBusiness2Riches.com

Cons:
No “Table Of Contents” (Clickable Please!)

Bottom Line:
This is a collection of 40 PLR (Private Label Rights) Articles thrown together without being proof read. There are many grammatical errors throughout the eBook. Basic. Not cohesive. Newbies doing a quick scan might pick up a few “Knowledge Nuggets.”

Suggestions to the author:
Proof read and edit the PLR (Private Label Rights) Articles that you use. Your header should have the eBook title and your name as author, in order to brand yourself. Your footer should have page number and either a clickable ad or a clickable link to your main website.
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3 of 4 people found the following review helpful:

Product Reviewed: First Class Resell Rights Marketer 3 Pack
By: Edmund Loh
Category: Resell & Master Resell Right Packages - Gold Members
Review Title: Could Be Better, But Still Pretty Good.
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website Included.
Lifetime Gold Membership to ResellRightsMastery.com. (Although probably most of us already have it.)

Cons:
"Table of Contents" is not clickable.

Bottom Line:
This is informative for newbies and a quick scan by others may be beneficial. I would use them in a membership website or as a bonus. Here's a rough break down of each eBook:

eBook 1 is 8 Chapters with about 20 pages of info covering the fundamental.
eBook 2 is 8 Chapters with about 18 pages of info covering where to find quality
resell rights Products.
eBook 3 is 8 Chapters with about 15 pages of info covering the marketing of your
resell rights business.

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2 of 2 people found the following review helpful:

Product Reviewed: Website Conversion Mastery
By: Louis Allport
Category: Audio & Video - Silver & Gold Members
Review Title: Test! Test! And, Test Again!
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website and promotional material included.
You can download or stream the videos, saving you valuable hard drive space.

Cons:
The videos are a little slow moving, but that's his style. Better a little slow paced than too fast.

Bottom Line:
There is 63 minutes of video education about split testing your website design broken down into 5 sections. He covers:

Split-Testing basics.
Split-Testing with JavaScript.
Split-Testing with PHP.
How to track your split-testing results.
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3 of 3 people found the following review helpful:

Product Reviewed: Hosting Secrets Revealed
By: Mike Filsaime & Joel Therien
Category: Audio & Video - Silver & Gold Members
Review Title: The Master Of Profit Funnels Creates Another One
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.
Promotional material included.
You can stream the videos, saving you valuable hard drive space.

Cons:
No option to download the call.
No PDF transcript available.
Three clicks are needed to access the call.

Bottom Line:
The call is 1 hour and 15 minutes long. Listen to it; you'll discover the importance of choosing the right web host. It's a must for all newbies. Others may be enlightened. Listen while you work on other aspects of your VRE (Virtual Real Estate) Empire.
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3 of 4 people found the following review helpful:

Product Reviewed: Murder Your Job
By: Fabian Tan
Category: Free Downloads - All Members
Review Title: Good Solid Planning!
Date Reviewed: June 07, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.

Cons:
No Website or Promotional Tools.
Several sentences are incoherent. (See Suggestions)

Bottom Line:
This is eBook gives some important info such as:

Goal Setting.
5 Key Areas that you need to maintain for online success.
1. Product Or Service.
2. Lead Generation.
3. Conversion.
4. Administration.
5. Education.
Affiliate Marketing.
Product Creation.
Membership Sites.

Suggestions To The Author:
Hire someone to proof read your eBooks. Your eBook is well monetized, however, may I suggest you add your name as author in the header in order to brand yourself.
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4 of 4 people found the following review helpful:

Product Reviewed: 2 Minute Video Report
By: Terri Roberts
Category: Ebooks - Silver & Gold Members
Review Title: Helpful Advice
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pros:
Resell Rights.

Cons:
No Website or Promotional Tools.
Table of contents has no page numbers and is not clickable.

Bottom Line:
It's a quick read; you might find it useful. Use it to inspire your creations on "FREE IQ."

Suggestions To The Author:
I suggest you add the eBook "Title" and your name as author in the header in order to brand yourself. In the footer, a clickable link to you website or a clickable add, as well as page numbers. Your eBook is poorly monetized. You should read "E-Book Profit Centers Revealed" by Edmund Loh. Also, don't double-space your lines.
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5 of 15 people found the following review helpful:

Product Reviewed: Get That Testimonial
By: M Janssens
Category: Free Downloads - All Members
Review Title: Testify!
Date Reviewed: May 01, 2007
Reviewer: Kosta Efstathiou 
Pros:
Free To Use.
Rebrandable sales letter and promotional tools are included.

Cons:
The Video Tutorial speeds past the important stuff.

Bottom Line:
The eBook needs to have a little more detail. Even if your website has cPanel, you may have technical issues to resolve.

A big plus is the PHP files and the 10 Testimonial Templates can be edited and customized to your taste.

Overall it’s a marketing tool worth using in this new Web 2.0 Cyberverse.

P.S. I have a link to a Demo in my reviewer profile. See the script in action!
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3 of 6 people found the following review helpful:

Product Reviewed: Total Support Live
By: Michele Utter
Category: Perks - Gold Members
Review Title: Simple Live Customer Service!
Date Reviewed: May 29, 2007
Reviewer: Kosta Efstathiou 
Pro:
Simple to install and setup

Cons:
For Personal Use Only

Bottom Line:
This is a simple script for you to use on your website for live customer support. The setup instructions left out the 2nd to last step, which is to create your blank SQL database. First create the blank database, and then go to last step. You can watch the quick video in "Get That Testimonial" on setting up an SQL database.
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1 of 16 people found the following review helpful:

Product Reviewed: The Power Profits Workshop
By: Tim Godfrey
Category: Free Downloads - All Members
Review Title: Information Power Pack!
Date Reviewed: June 07, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights

Cons:
No website or promotional tool included.
The table of contents is not clickable.

Bottom Line:
This 73-page eBook covers a lot of topics in a short and to the point style. He covers:

Setting Up A Website
20+ Ways of Generating Income Online
Creating an Informational Product
Marketing Your Website
Search Engine Optimization
How To Avoid Spending Money On Scams
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2 of 2 people found the following review helpful:

Product Reviewed: Niche Audio Content
By: Mike Mograbi and Sean Storey
Category: Audio & Video - Silver & Gold Members
Review Title: Listen And Learn!
Date Reviewed: May 06, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.
Promotional Tools Included.

Cons:
Can't resell any of the Audio Articles. You have Non-Transferable Giveaway Rights to them.
Each new Audio Article is only available for a limited time.

Bottom Line:
This is a good use of Web 2.0, making all of your articles in Audio format. I like their choices for the first 2 FREE Articles. Homeless Joe Vitale, one of the most knowledgeable Internet Marketers of all time and Young Blood Jason James, who is on a rapid rise to super stardom.

I suggest you check it out to pick up some ideas, such as post your Audio Articles to FREE IQ.
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0 of 0 people found the following review helpful:

Product Reviewed: You or Them
By: Simon Hodgkinson and Jeremy Gislason
Category: Free Downloads - All Members
Review Title: The Final Chapter In The Trilogy
Date Reviewed: May 12, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.

Cons:
No website or promotional tools included.
Very short notice about "The Marketing Main Event 3."

Bottom Line:
This is an inspiring eBook about stepping up to the next level. Yes, it is a preamble to the final chapter of the trilogy "The Marketing Main Event." It's a short, quick read that might be the kick in your butt that you need to...

"Bring It On!"


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1 of 1 people found the following review helpful:

Product Reviewed: The Forgotten Secret of the Ancient Greeks
By: Father Dave
Category: Free Downloads - All Members
Review Title: Free Chapter To His Main eBook
Date Reviewed: May 12, 2007
Reviewer: Kosta Efstathiou 
Pros:
Resell Rights.

Cons:
No website or promotional tools included.

Bottom Line:
It's a nice article about building self-esteem with a fight club that also keeps kids clean and out of trouble.


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2 of 2 people found the following review helpful:

Product Reviewed: Internet Marketing Your Stairway To Heaven
By: PV Reymond
Category: Free Downloads - All Members
Review Title: Step Up, And Up And Up...
Date Reviewed: May 15, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.
Rebrandable. (Supposedly! I couldn't get it to work.)

Cons:
No website or promotional tools are included.

Bottom Line:
This eBook gives helpful advice about sticking to it and not to give up, but learn from your mistakes and grow. It's a short quick read that's worth it for all newbies. Another good point is to plan and implement your plan.
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15 of 15 people found the following review helpful:

Product Reviewed: 10 PLR Ebooks
By: Peter Iremo
Category: Private Label Right Products - Gold Members
Review Title: Grab, Edit, Customize And Market! ASAP!
Date Reviewed: May 14, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Private Label Rights.
Website and promotional tools included.

Cons:
Editing the eBooks graphics requires some skill and Photoshop 6.0 (or better) or a comparable graphics program.

Bottom Line:
Snatch them up. You get the following completely editable eBooks:

Beating The Beast Goldmine - 62 pages
Exploding Your Sales - 42 pages
Unlimited Customers Goldmine - 76 pages
Google AdSense A-to-Z - 16 pages
Affiliate Marketing A-to-Z -21 pages
Mailing List Cash Extraction Goldmine - 79 pages
eBook Creation For The Illiterate - 79 pages
Pay Per Click Marketing A-to-Z - 15 pages
eZine Marketing A-to-Z - 20 Pages
eMail Marketing A-to-Z - 20 Pages
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2 of 2 people found the following review helpful:

Product Reviewed: Maximum Monetization
By: Alex Goodall
Category: Free Downloads - All Members
Review Title: How To Make Money As An IM Index Mind Map Affiliate
Date Reviewed: May 18, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.
eBook Included Free: Expert Guide To Organizing Your Internet Marketing Information.

Cons:
No website or promotional tools included.
The Table of Contents is not clickable.

Bottom Line:
This is an eBook on how to make money as an affiliate for IM Index Mind Map (which is a very good product). I suggest you read it to study his concept and then think of how you might be able to use it in your marketing efforts.
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2 of 3 people found the following review helpful:

Product Reviewed: Google Cash Detective
By: Chris Carpenter
Category: Free Downloads - All Members
Review Title: The Sequel To Google Cash
Date Reviewed: May 18, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.

Cons:
No website or promotional tools.

Bottom Line:
This is a very informative eBook on the next generation of How To Make Money With Google AdWords. You can make money from the info, even if you don't use the automation tools that he's selling. However, the Google Cash Detective is a good tool. 40 pages of GOLD!
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4 of 4 people found the following review helpful:

Product Reviewed: Skype Secrets
By: Louis Allport
Category: Audio & Video - Silver & Gold Members
Review Title: Skype! Testing! 1! 2! 3!
Date Reviewed: May 19, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website and promotional material included.
You can download or stream the videos, saving you valuable hard drive space.

Cons:
None.

Bottom Line:
There is 65 minutes of video education about Skype broken down into 6 videos. He covers:

Installation and configuration.
Installation of the Skype recorder.
How to record and edit Skype audio.
Exporting audio to mp3.
Adding mp3 audio to your website.
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10 of 11 people found the following review helpful:

Product Reviewed: Plug-In Traffic Machine
By: Fabian Tan
Category: Free Downloads - All Members
Review Title: Plug It In, Plug It In!
Date Reviewed: May 27, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.
100% commission on Traffic Decoded.
Website included.

Cons:
Not very detailed.

Bottom Line:
It's a well-written eBook that covers his system of getting subscribers through free traffic exchanges, article marketing and forum marketing. It is true that almost all who use free traffic exchanges are doing it all wrong by trying to sell, which is a waste of your time and bandwidth. You should use the 2-step approach:

1. Squeeze subscribers.
2. Market to your subscribers.

Also, your squeeze page should:

1. Require no scrolling.
2. Have powerful attention getting copy.
3. Offer valuable freebies to opt-in.
4. Followed by a "tell a friend" up subscribe script with bonuses to do so.
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4 of 5 people found the following review helpful:

Product Reviewed: Dynamic Website Creation
By: JayKay Bak
Category: Ebooks - Silver & Gold Members
Review Title: Dynamic Dynamite!
Date Reviewed: June 07, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website included.
2 samples and bonuses included.

Cons:
Minimum of Basic Programming IQ or outsourcing suggested.
1 wrong word used and 1 formatting error.

Bottom Line:
This is a fantastic eBook on creating your AdSense web pages dynamically. Use the methods in this eBook to get contextual links from eBay and Amazon as well. Also you can add a "Dynamic" search box and even "Dynamically Customize" sales letters.

Read it at least twice and put the information into action.

An important lesson I learned is:

"If you have trouble saving with the.htaccess file name, just save as htaccess.txt and then change the name to.htaccess once uploaded."

Suggestions to the author:
Read E-Book Profit Centers Revealed by Edmund Loh to learn someways to monetize your eBook. You should add your name and website in the header and footer of every page in order to brand yourself.
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4 of 4 people found the following review helpful:

Product Reviewed: JV Secrets Report
By: Richard Quek
Category: Free Downloads - All Members
Review Title: JV Real Life Case Study
Date Reviewed: June 30, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.

Cons:
No website or promotional tools.

Bottom Line:
This is a detailed case study of how Richard Quek ran a successful JV (Joint Venture) for his 4th eBook. He covers the entire process for you to learn from. It is a good JV (Joint Venture) Primer. Study it well.

He proves his JV (Joint Venture) skills by including testimonials from 8 well-known Internet marketers.
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0 of 0 people found the following review helpful:

Product Reviewed: The Attention Age Doctrine
By: Rich Schefren
Category: Free Downloads - All Members
Review Title: Attention Internet Shoppers!
Date Reviewed: July 02, 2007
Reviewer: Kosta Efstathiou 
Pros:
Giveaway Rights.

Cons:
No website or promotional tools.
1 wrong word used.

Bottom Line:
Rich Schefren is a hypnotic writer and speaker. He is a master of efficiency. This eBook is good for all levels of Internet Marketers, as well as anyone else.

I can relate to almost all of his points. The eBook is an upsell, however it is educational, albeit a bit verbose. The Attention Age Doctrine will bring to your attention the many, many things that distract us all from success and peak efficiency with a little advice on how to take control of it.
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1 of 1 people found the following review helpful:

Product Reviewed: Resell Rights Renegade
By: Larry Dotson
Category: Ebooks - Silver & Gold Members
Review Title: 101 Fluffless Shorts!
Date Reviewed: July 04, 2007
Reviewer: Kosta Efstathiou 
Pros:
Master Resell Rights.
Website Included.

Cons:
The Table Of Contents is not clickable.
The content bleeds from page to page.

Bottom Line:
This eBook is another winner written by the master of "Short And To The Point." The 101 strategies here are helpful when creating your "Marketing Copy." Read it. You'll find strategies you may not have identified or used before.

Suggestions to the author:
Add a header with the title and your name as author. Also add a clickable footer with your website or an ad.
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